Dec 12

Adidas brazuca | Stopp

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Check out the latest hot spot for next years world cup official football in Brasil called Brazuca manufactured by Adidas.

Stopp/family had their hands full 40 shots including crazy shot 360 material, star footballer face replacements, cg crowds and stadiums. Read in depth on

Dec 10

MAGNETIC ATTRACTION | Important looking pirates

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ILP is back with one of their specialities… liquids. This time in a collaboration with MPC London.

Have a look!



We sure do love our fluids! Take a look at our latest commercial for Thirst pockets!

MPC London trusted us with the visual effects work for one of their latest commercials.
The spot is about a family walking home after doing some shopping for Thirst Pockets. The raw absorption ability of the Thirst pockets attracts liquids in their surroundings which made for some interesting visual effects shots for ILP.

We did all the simulation and rendering in Houdini, and compositing and clean up in Nuke.


MPC credits:
Agency – Creative & Commercial
Production – MPC Creative
Colour Grade – MPC London

ILP credits:

  • VFX Supervisor: Niklas Jacobson
  • VFX Producer: Jan Cafourek
  • Production Assistant: Natalia Przezdziecka
  • FX TD & LEAD FX Artist: Jonas Andersson
  • FX TD: Julien Taton
  • 2D Artist: Jens Tenland


Nov 21

Liseberg Jul | Swiss

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Christmas ad for Liseberg .

Agency: Forsman & Bodenfors
Agency Producer: Alexander Blidner
Creatives: Paul Eneroth, Magnus Almberg
Producer: Mattias Bengtsson
VFX Supervisor: Joel Lindman
3D artitsts :Mikael Engzell,Simon Ekeberg,Peter Martin Hartwig
Nov 07

AXE and Battlefield 4 | Visual art

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Great stuff with a twist from Visual art.

Visual Art was approached by the creative agency with the mission to make a co-branded commercial for AXE and Battlefield 4. With help from DICE, providing captured in-game, we created a AXE spot within the Battlefield 4 world, adding that extra touch of the AXE effect through our two CG heroes.

Client: AXE and EA
Director: Fredrik Löfberg
VIdeo Director (Ingame capture): Roland Smedberg, DICE
Exec. Producer: Jörgen Lilja
Producer: Hampus Gunnarsson
VFX Supervisor/3D Lead Artist: Pontus Ekstrand
3D: Jonas Skoog, Jonas Ekman
2D: Team: Calle Granström

Mocap Studio: Imagination Studios

Oct 25

Game of phones | Important looking pirates

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Some great new updates from Important looking pirates.

Game of phones

We were approached by Claudio and David from ’3′ to create a promo for their latest Game of Phones campaign. Based on the success of the existing campaign they were looking to take the 60s Bond theme forward, creating a more visually graphic film for the web. The objective was to invite people to play theGame of Phones for a chance to be one of 100 unique people to win the new iphone 5 and have it personally delivered to their door.

We had 3 weeks production time from start to finish, which included coming up with a story that was not only informative and interesting but could also be shot in a day. We had over 22 shots to shoot, including a few where we had to change the direction of gravity! Our detailed 3D previs contributed a lot to the smooth running of the shoot. We shot at 100 fps to achieve the cool speed ramps in the film and to get a sharp edge with no motion blur to later create the clean silhouettes. This added up to a whole load of frames to conform, roto and comp!

We worked very collaboratively with the client on the look and feel of the film. Together we tried to come up with a suitable concept that best expressed the speed and endurance it takes to win the Game of Phones. We settled on the idea of a classic ’3′ chase through transitioning environments to illustrate each new challenge. After each win you see the players get thrown deeper and deeper into the ’3′ network until finally some are lucky enough to get through the door to the mastermind ‘Mannen från 3′ and win the new iphone 5.

It was a very creative process from start to finish and we thoroughly enjoyed working with the guys from ’3′. We feel we ended up with a fun piece of work!

– See more at:

Production – Important Looking Pirates

Direction – Important Looking Pirates

VFX – Important Looking Pirates

’3′ team:

  • Concept, Strategy/Creative Direction: Claudio Moyano
  • Art Direction/Design: David Karcenti
  • Project/Campaign Management: Johan Markus

ILP VFX team:

  • Executive Producer: Måns Björklund
  • VFX Producer: Magdalena Berglind
  • Shoot Producer: Jan Cafourek
  • Production Assistant: Natalia Przezdziecka

  • Creative Director:
     Niklas Andersson
  • VFX Supervisor: Bobo Skipper
  • VFX Artists: Saleh Najib, Jens Tenland, Niklas Nyqvist, Patrik Wedinger, Jonas Andersson