Mar 01

NCAA March Madness | Upper First

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More nice stuff from Upper first!


Some words about NCAA from Upper first.

When we started Upper First 1,5 years ago we wrote down a list of things we really wanted to do, one of them was to produce a spot for national television in USA. One more thing to check off our list, here’s the NCAA March Madness spot, promoting the playoff tournament for college basketball in the US.

more about “NCAA March Madness | Upper First“, posted with vodpod
Client: CBS Sports
Agency: 22squared
Direction: Upper First
Production: Upper First
Year: 2010
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Feb 23

Dogday design | SVTs official Olympic-vingnette

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SVT (swedish public television) Olympic vignette 2010.

Great “one man show” work by Anders Kjellberg at Dogday design. All modelling, animation,texturing and lighting made by him with Cinema 4D.  Lots of ice and raytracing, have a look even if you don’t like winter sports.

Have a look at Vimeo

Feb 11

Göteborg International Film Festival – Dragon fetus – 2010 vingnette

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Inspired by the world famous photografer Lennart Nilsson, Tommy Östberg  – creative director at SCP has created in close collaboration with Thomas Feiner – digital artist  at  Bobby this beautiful vingnette film for Göteborg International Film Festival called the Dragon fetus.

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Jan 22

Let’sDance | important looking pirates

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Let’s Dance “promos”

Important Looking Pirates finished off 2009 with a trailer and print campaign for Let’s Dance – one of Sweden’s most popular TV shows.

ILP did three promo spots with accompanying prints where each dancer was was enhanced by a unique effect.


Art directed by Brokendoll, each wing was composed by a variety of CG fluid, cloth and particle elements to make it look dynamic and fun. With no physical rules to follow there was an excellent opportunity to be creative, making the male dancer Stefan Sauk’s effect very dramatic and the shot with Elin Kling more feminine and vibrant.

projects/Let'sDance_promos_December-2009/images/letsDance_B_thumb.jpg projects/Let'sDance_promos_December-2009/images/letsDance_A_thumb.jpg projects/Let'sDance_promos_December-2009/images/letsDance_D_thumb.jpgprojects/Let'sDance_promos_December-2009/images/letsDance_C_thumb.jpg projects/Let'sDance_promos_December-2009/images/letsDance_F_thumb.jpg projects/Let'sDance_promos_December-2009/images/letsDance_E_thumb.jpg

important looking pirates | Let’sDance.

Dec 20

Dallas Sthlm | Cherry in Liqueur, anyone?

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Dallas helps Marabou chocolate manufacturer to find out which chocolate piece in the Alladin box that people likes the least.

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or visit

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more about “Dallas Sthlm | Cherry in Liqueur, an…“, posted with vodpod
Dec 17

Trollbäck rebrands Nickelodeon.

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“Trollbäck rebrands Nickelodeon and lends the channel some of its noted sophistication and restraint. ”


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Dec 09

Evolution – Cartoon Network | Meindbender

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Astonishing work from the animation studio Meindbender in Trollhättan. I just love it. Show me more! Who are u guys? Rendered with Maxwell, at the top at Motionographer and CGtalk forums.

The Duplicator Series was animated in Maya and rendered with Maxwell Renderer using HDR’s Rendernet. Check out the series on Meindbender’s site or individually here:

The Duplicators
It´s Magic
Push The Button

Some background information from Meindbender’s Olov Burman:

In 2007 we released an animation test called Rabbit vs Football. This film got quite a lot of attention on the internet, and one the companies that contacted us was Cartoon Network. We were at that point looking for buyers for a film called Gifts for Greta.

Cartoon Network bought this as a Christmas ID short film, and it ended up winning awards in Promax/DBA Europe and world awards. Cartoon Network then ordered 5 more ID shorties, and we started working on the “Duplicator Series.”

We put together a small but dedicated crew of world class CGI artists and got to work. After several months of hard work we completed the production. We hope you enjoy the films.”

Nov 10

Vinjett animation – Trollbäck &Co

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Det är bland annat sånt här Jakob Trollbäck & co håller på med där borta i det stora äpplet. Vad ska man säga?  Gå in och kika på mer godis på