Grain Waves 7 Grains & Seeds – Talent Show | AAO + Milford film

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Yet another full cg animated tvc from the character animation equilibrists  at AAO & Milford. Well done!

[vimeo=http://vimeo.com/42546578]

Swedish director and designer Johan Idesjö saw a perfect opportunity when presented with the possibility of heading the next animated spot for whole grain snack GrainWaves. Clemenger BBDO in Sydney was looking for a high end CGI character studio to take their campaign to the next level and their choice fell on Stockholm based againstallodds.

Whilst being relatively fresh in the field of directing, Johan Idesjö is no newbie to character and world design. His creative talent is reflected in many of the againstallodds productions that drew the agencies attention all the way to Stockholm, Sweden.
In the spot, ten cleverly designed characters do a playful spoof on the familiar TV-talent genre. Much care and effort went into giving a rich and lush look to the iconic television stage setting.
In conjunction with the production of the TV-spot, againstallodds also produced a stunning print ad on the same theme.
Client: The Smith’s Snackfood Company Ltd
Agency: Clemenger BBDO, Sydney
Production Company, Melbourne: XYZSTUDIOS
Production Company, Stockholm: againstallodds
Director and Designer: Johan Idesjö, againstallodds
Executive Producer, Stockholm: Johan Edström, againstallodds
Executive Producer, Melbourne: Katie Mackin, XYZSTUDIOS
Animation and postproduction: Milford

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